Client Feedback

Quote Source

“Working with TheorySF on our rebrand was nothing short of transformational. They helped us uncover the deeper meaning behind our brand—something that truly resonated with our community—and then brought it to life with bold, attention-grabbing creative that made people stop scrolling and start engaging. This wasn’t just a rebrand—it was the start of something bigger, and TheorySF made it happen.”

Close-up portrait of a young woman with blonde hair and blue eyes smiling.

Amber Works / Executive Director / Issio Solutions

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“Theory SF didn’t just elevate the Backblaze brand—they helped us find our voice. From developing sharp messaging strategies to supporting our NASDAQ debut with a full Times Square takeover, they brought bold thinking and great execution every step of the way.”

A smiling man with short dark hair, light skin, and a beard, wearing a gray sweater, in front of a blurred warm-colored background.

Clay Cahoon / Creative Director / Backblaze

Quote Source

“They homed in on the underlying ideas and brought them to life. Industry peers viewed Theory SF’s work positively, and the final products surpassed expectations. They were highly responsive and made themselves accessible outside normal hours to meet deadlines. The combination of their size and considerable abilities results in individualized, top-level service.”

A portrait of a man with short gray hair, wearing a dark suit and light shirt, smiling softly, standing outdoors near a tree with green foliage.

Brian Bauer / Strategic Brand Planning Manager / Sage


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