Visibility

Airbase

As new competitors entered the “spend management” space, Airbase went from category pioneer to part of the pack. They had stopped advertising to save on their bottom line, but now needed to support their sales force, reassure their investors, and reaffirm| their current client’s decision to consolidate on Airbase. After research and interviews, Theory SF’s strategy team realized Airbase was the only player that managed three forms of corporate spend on one platform with real-time visibility, which is a critical difference from their competitors. So we coined the new term “spendlightenment” to capture this heightened state of financial awareness that only Airbase delivers. With a multi-front campaign covering video, print, outdoor, display and social to promote the benefits of Airbase, the campaign increased their sales by 15% in the first 6 months and continues to grow.