Art + Science United.

Our founders come from Brand Strategy and Design, and that’s the focus of our approach: brilliant insights, beautifully presented. All with the purpose of achieving your goals. We’re a company with ambitious goals just like you. TheorySF is led by two partners who’ve always been “roll up your sleeves and get to work” craftspeople, and we’re swimming with ambitious, eternally curious, and accomplished folks who create distinct, attention-getting creative across all mediums. Our intense desire and relentless pursuit of game-changing, relevant ideas get our clients noticed and produce tangible results.


Russell Quinan,Co founder,Chief Strategy Officer

Russell is a veteran account leader and marketing strategist in the advertising agency world having spent 22 years in traditional and interactive agencies managing global and emerging technology and consumer brands. Russell’s experience comes from working at some of the world’s finest agencies: McCann, Foote Cone & Belding, Publicis and Lowe SMS NY as well as being a founding Partner of SF Interactive. SF Interactive was the largest independently-owned interactive agency in the United States and widely regarded as the industry leader for online advertising. Before TheorySF, Russell managed the $250 million global XBOX media account.


Chip Sheean,Co-Founder, Chief Creative Officer

Chip is TSF’s Chief Creative Officer Co-Founder and over the course of his career he’s led creative teams at various creative agencies up and down the left coast including Deutsch/LA, M&C Saatchi, Eleven and Goodby Silverstein & Partners. He’s created work for a diverse range of clients, including Nike, General Motors, Cisco, Apple, Playstation, Tesco, The Walt Disney Co. and The Rolling Stones.

Chip loves: His family. A good IPA. Coffee. Connecting with people on a human level. Leading TSF’s strategic & creative teams. Grumpy’s. San Francisco. Technology. Kurosawa films. The Grateful Dead. Cycling in the Marin Headlands. Anything from the Stags Leap District. Side 2 of Led Zeppelin lV. Simplicity.