Organic

PureBar Organic

To help a healthy, forward-thinking mom from Holland, Michigan, catapult her bar products into the big box stores, TheorySF developed a whole new brand look. We rolled up our sleeves and took a deep dive into the health bar category and after buying every bar under the sun and numerous trips to the grocery store, we came to a solid strategy to help move this little bar to the next level. During our in-store research phase, we noticed time and time again, consumers turning the bars over and while squinting to read the ingredients on the package’s back. Our “aha!” moment came, and we thought – why not bring the salient information from the back of the pack to the front in a conversational, straightforward way.

The results? The brand was a massive hit with skyrocketing sales and a fervent following buying them by the bushel. The big-box stores opened their arms wide, and our little bar that could from Holland, Michigan was eventually. purchased outright by Kashi in 2018.