TSF worked closely with an international investment group to create a new online travel platform to engage with adventure-hungry Millennials. From global research, brand naming, crafting the brand identity and website to a global advertising campaign, “Travel Enlightened,” that included print, digital and social. The name “Janbala” is derived from the Hindu, “God of Wealth,” and focuses on real moments, deeper connections, and “traveling like a local.” To further promote this concept, we architected the brand to channel some profit back to various regions of the world that need help. Essentially, when you purchase from janbala.com, you’re getting travel plus a donation for the same price as others charge for tickets alone. With Janbala you are putting your money where your heart is.
