Happy

Mendocino County

To bring awareness to an often overlooked Northern California destination, Mendocino County, TheorySF was asked to revamp the brand, voice, and vibe. From designing a new logo system based on a nostalgic hotel key tag to an immersive website experience to a 360 ad campaign “Find Your Happy” and videos depicting “Mendo Moments”

The results were unprecedented. We delivered millions of brand impressions in the Bay Area and raised awareness levels significantly (from almost 0 to over 40%). Website traffic is up almost 1200% from the same time before launch and tens of thousands of business leads are being sent to its local business constituents by the new VMC site. In fact, leads to local businesses grew by over 900% after launch.