Freedom

Avast

As the world’s largest internet security brand with over 430 million users, Avast needed to break through the category of “me too” security providers with a global campaign that connects users to what’s most important. Living their best-connected life. Theory SF was able to develop brand communications, an integrated SMB brand campaign as well as a lower-funnel product marketing campaign that hit the mark and hit it outa of the ballpark. The current campaign developed by TheorySF and translated globally is currently outperforming internet security category norms by 7X. Maybe it’s the new 3D protection positioning we designed to differentiate Avast from the also-rans. Maybe it’s the clean design and simple headlines that connect? Or, maybe it was just the right message at the right time. In any case, one thing is clear. TheorySF hit it out of the ballpark once again.

Campaign elements:

Brand campaign video, over 1000 assets created including HTML 5 banners for multivariate testing, integrated social media posts, outdoor billboards, tradeshow videos, radio and everything in between.